Digital Trends, on why smart watch sales have slowed to a crawl:

The tech brands don’t know how to design attractive products; the Swiss watch makers don’t have the tech chops to jump in with two feet; and the smaller brands don’t have the R&D budgets to make super high-tech hardware. And all of them seem to quivering in the shadow of an even bigger threat: the Apple Watch 2.

Are all smart watch sales suffering?

Smartwatches are selling … but mostly Apple’s. After only eight months on sale in 2015, the Apple Watch stole two-thirds of the total amount of smartwatches sold over the entire year. That’s despite it being one of the most expensive models you can buy, only one of several watches compatible with the iPhone, and being technically more complex to operate than watches from Pebble or other non-Android Wear brands.

Details. Get the details right, design with your customer in mind. Apple is exceedingly good at this approach, and why I am looking forward to seeing what they do with a car.