From MixPanel, here are the latest iPhone adoption numbers:
To get a sense of the potential market for a smaller screen size iPhone, add up:
- iPhone 6: 34.36%
- iPhone 6Plus: 9.07%
- iPhone 6s: 13.57%
- iPhone 6s Plus: 4.21%
That gives a total of 61.21%, leaving 38.79% of the iPhone market prime for an upgrade. Interesting.