Om Malik:

Let’s recap 2015 from an iPhone perspective. The company sold 232 million iPhones during calendar year 2015 versus 193 million in 2014 and 154 million units in 2013.

And:

Apple made more than $54 billion in profits during calendar year 2015: which is actually twice the amount of sales Apple had during the (fiscal, not calendar) year the iPhone launched: 2007.

Doomed.