Amazon Prime’s latest salvo in the battle against Apple TV, Chromecast

Janko Roettgers, writing for Variety:

Amazon’s Prime members just got a new perk: Showtime and Starz, unbundled and cheap. The internet company launched a new initiative called “Streaming Partners Program” Tuesday that allows Prime members to add subscription programming from close to 20 partners for an added fee to their Prime video service.

Want to add unbundled Showtime to your Apple TV? That’ll be $10.99 a month. Same service on Amazon Prime? $8.99 a month. And Amazon Prime still has not delivered the promised Apple TV app.

Chess moves.