Tony Connelly, writing for The Drum:

Burberry has announced its arrival on Apple TV and will mark the occasion with the app’s first ever fashion show livestream.

The fashion brand, winner of The Drum’s most creative brand in the New Year’s honours list, will livestream its menswear show at London’s Kensington Gardens on 11 January on Apple TV.

The event will also include a live performance by Mercury Prize winner, Benjamin Clementine as part of Burberry’s Acoustic films- an initiative to support emerging British musicians.

The Burberry app will offer access to a collection of the Burberry Acoustic films, , highlights from the brand’s previous shows and Burberry beauty tutorials by the brands make-up Artistic Consultant, Wendy Rowe. Throughout the year Burberry has promised to update the app with additional live moments and exclusive content.

Apple’s Senior VP of Retail and Online Stores, Angela Ahrendts, is a former CEO of Burberry.