Goodbye Flash, officially

Adobe’s Flash blog:

For nearly two decades, Flash Professional has been the standard for producing rich animations on the web. Because of the emergence of HTML5 and demand for animations that leverage web standards, we completely rewrote the tool over the past few years to incorporate native HTML5 Canvas and WebGL support. To more accurately represent its position as the premier animation tool for the web and beyond, Flash Professional will be renamed Adobe Animate CC, starting with the next release in early 2016.

Interesting move on Adobe’s part. They’re essentially giving up on the Flash brand while, at the same time, embracing HTML5 and WebGL. Hard for a brand to overcome so much negative baggage.