Inside Apple’s perfectionism machine

Mashable:

Inside the Apple bubble, a giant campus with more than 10,000 employees, it’s easy to lose introspection. Yet, when I ask Schiller if Apple does everything well, his answer surprises me.

“No, of course not, of course not,” he said. “And we don’t want to sound like we’re perfect. We never are, we always have to get better and always have to listen to where we’re not doing well.”

Well written and visually interestingly laid out piece by Ulanoff. I’ve met Schiller several times and I’ve always found him interesting and engaging. Then again, we both love hockey so that means I’m biased.