Apple begins selling official Apple Watch lugs to third-party band makers

Roger Fingas, writing for Apple Insider:

Via a third-party distributor, Avnet, Apple is now selling authorized lugs for the Apple Watch that accessory makers can use in their own bands for the device.

The lugs are all stainless steel, and come with the phrase “Made for Apple Watch” etched on them. 38- and 42-millimeter versions are available in lots of 25 or 200. Costs range between $278.75 for 25 38-millimeter lugs, to $1,866 for 200 42-millimeter units.

That’s a cost of $9.18 per for 200 38-millimeter lug sets, and $9.33 per for 200 42-millimeter lug sets.

Bands must conform to Apple’s official design guidelines, which dictate not just dimensions but criteria like materials, durability, and functionality. Accessory makers will also likely have to buy one of Avnet’s pentalobe screwdrivers, which are $12.65 apiece.

Between the new wave of MFi Apple Watch bands this will enable, and Apple Watch’s move to Target, this should only be good news for Apple Watch sales numbers.