M.G. Siegler:

Anyone who thinks Apple’s new ‘Live Photos’ element of the iPhone 6s (and 6s Plus) is a gimmick is a fool that doesn’t understand Apple — and may not understand human nature and emotions. I actually think this is one of the more brilliant features Apple has released in a while.

It’s no accident that people with children immediately realize the value in this feature.

I haven’t seen Live Photos in action but it’s been interesting talking to people who have. No one has dismissed it as “just a gimmick” and those with young children echo Siegler – they think it is a brilliant idea.