Walk along the bedraggled queue of people, and pillows and discarded bottles of water bore the same bright blue color and were emblazoned with the hashtag #NextIsNew.

“They were given to us by Apple,” a person in queue told International Business Times. A friend of his, however, was a little more savvy, quietly informing him: “No man, it was Samsung, I did a little research.”

What the fuck is wrong with this company? Instead of these types of stunts, why not try to build a better product—that philosophy is the one thing they haven’t copied from Apple.