Tim Bajarin, writing for Tech.pinions:

This younger generation does use PCs. However, they actually spend the most time on their iPhones and iPads and Macs are mostly relegated to serious productivity projects. More importantly, they know iOS inside and out as they spend much more of their day in this operating system then they do on any computer they have. I believe Apple understands this better than anyone and their most recent iPad Pro is a nod to this trend. More importantly, I see Apple using this to drive millennials towards making iOS their OS of choice as they move into their careers and new jobs. In fact, within 5-7 years, I suspect Windows will not even be of interest to this younger set, as iOS will be the device operating system that dominates their work and personal lifestyles.

First off, this is a terrific read, thoughtful and insightful.

In the millennials in my life, I see the phone as the center, always with them, always active, with the iPad, computer, DS, Xbox/PlayStation as a second device, depending on the activity. The phone rules as a communication device, but where there’s content to be created/consumed or a game to be played, the secondary device tends to come out.

I’ve never thought of the iPad Pro as a device for millennials, but now that Tim puts that thought out there, it is certainly an interesting strategy. I’m not sure I agree that millennials know iOS inside and out. I think they adapt to whatever is in their hands, moving fluidly between environments. And I also think iOS is easier to use “as is”.

That last point speaks to Tim’s supposition that millennials will move away from Windows towards iOS. I think that’s a terrific insight and feels right. But I don’t see the Mac and OS X going away any time soon.