On a bustling street in China’s southern boomtown of Shenzhen, more than 30 stores carrying Apple Inc’s iconic white logos peddle pre-orders for the new iPhone, a gadget that has become a status symbol among many better-off Chinese.

Many of the stores look just like Apple’s signature outlets, right down to the sales staff kitted out in blue T-shirts bearing the company’s white logo and the sample iPads and iWatches displayed on sleek wooden tables.

First, what the fuck is an iWatch? Second, I wonder if there’s anything Apple can, or would, do about this. According to the story, the stores are selling “genuine Apple products.” Interesting problem.