I’ve been asked about ad tracking on The Loop quite a bit since iOS 9 and its content blockers were released. I use The Deck to serve ads on the site, and have for the last few years. Jim Coudal, the owner of The Deck, and I share a philosophy that ads should be unobtrusive and respectful to the reader.

Here is The Deck’s official stance on ad tracking (spoiler: there is none):

Short version. We don’t track our readers in any way or allow any other behind-the-scenes shenanigans. We just serve useful, relevant ads in a simple, unobtrusive way to support independent publishers. Please white-list The Deck when using ad blocking software. Thanks.

We will never share your personal information obtained by tracking, either individually or in aggregate, with advertisers or any one else for one very good reason: we don’t have any.

I understand people are upset with being tracked and having ads all over the sites they want to visit, but that’s not what The Deck or The Loop is about. When you block the sites that do make you angry, remember to white-list the ones that treat you with respect.

Coudal also recently spoke with Fast Company about ad blocking.