WSJ: Apple targets 2019 for its first car

Apple Inc. is accelerating efforts to build an electric car, designating it internally as a “committed project” and setting a target ship date for 2019, according to people familiar with the matter.

The go-ahead came after the company spent more than a year investigating the feasibility of an Apple-branded car, including meetings with two groups of government officials in California. Leaders of the project, code-named Titan , have been given permission to triple the 600-person team, the people familiar with the matter said.

This would be such a huge deal. Apple’s designers would undoubtedly come up with something great, and it fits with the company’s commitment to make the world a better place.