Amazon Prime users now get free online Washington Post

Washington Post:

Amazon today announced that Prime members can now enjoy six months of free unlimited access to The Washington Post National Digital Edition, a subscription usually retailing for $9.99 per month. After the first six months of access to world-class national and international news, Prime members can continue to enjoy unlimited digital access with a discounted monthly subscription rate of only $3.99, a savings of 60% per month.

What I find most interesting about this is the parallel with Apple. Just as Apple continues to add elements to its ecosystem to add value to all the other ecosystem elements, so goes Amazon, using the Washington Post to add value to Amazon Prime. If you value the free (and then discounted) digital access to the Washington Post, you’ll be more likely to re-up your Amazon Prime membership.