The Wall Street Journal ran a small interview this morning, giving Sir Jony the opportunity to talk about the creation of the Hermès Apple Watch and the partnership with Apple.

A few things that stood out:

Allowing Hermès’ symbols to upstage Apple’s is a first, Mr. Ive said. “I’ve been at Apple 23 years and this is conspicuous and singular. I’ve never known anything like this,” he said.

And on pricing:

The watch, which goes on sale Oct. 5, will be available in Apple and Hermès stores in 14 countries including the U.S., China, France and Switzerland. Prices range from $1,100 for the classic bracelet with a 38-mm case to $1,500 for the cuff, which comes with a 42-mm case.

And:

But for Mr. Ive, the attention he and Mr. Dumas lavished on the Apple Watch Hermès doesn’t give it any special status.

“Look at this next to one of the sport collection,” he says, referring to the $349 rubber-bracelet version that accounts for the majority of watch sales to date, according to people familiar with the matter. “There’s not one that had more care invested in its designing or making.”

That last point is important. Apple puts care and detailed craft into every product they make. The sports band matters to the design team, even though it is the cheapest band they sell. That’s a core principle.