Outside:

In Jay Blahnik’s first extended interview since Apple hired him to help launch the Watch, the company’s director of fitness for health technologies insists activity tracking is overemphasized, elite athletes have a sitting problem, and the real breakthrough apps for the device will probably be created outside of Cupertino.

You have to read between the lines sometimes but it’s pretty obvious Blahnik isn’t just a talking head and that he really wants the fitness aspect of the Apple Watch to be a big deal.