Micah Singleton, writing for The Verge:

As part of the deal it struck with the major labels for Apple Music Radio, Apple has licenses for up to five additional stations like Beats 1, without having to renegotiate with the labels. That means Apple could launch a Beats 2 station headquartered in Australia or Asia, allowing it to provide live radio around the clock (Beats 1 is only live 12 hours a day). Or Apple could take a more targeted approach and produce holiday stations.

I wonder about Apple Music’s goals for the car. Right now, SiriusXM satellite radio is the dominant pay service in cars. There are few cars made that don’t come with satellite radio capability built right in.

Is Apple looking to compete in the car? As is, they are the outsider. Your car is setup to deal with satellite radio. You’ve got presets for satellite stations, and the tuning knob makes it easy to move from station to station. Many cars allow you to access those functions without taking your hands off the steering wheel.

How does Apple Music compete here? Five stations won’t be enough if they want to compete in this way. But Apple Music does have one advantage. People bring their hardware into the car with them, plus they have the ability to customize their experience in ways that satellite radio will never be able to match.

Is CarPlay the answer? Could be. Even better, what if Apple designed their own car and had the chance to create controls designed specifically for the Apple Music experience. Now that’d be interesting.