Will Gomez, writing for Mac360, addressing critics of the Apple Watch:

To Watch critics who said it’s too expensive, I say rubbish. It’s priced the way Apple prices everything. Within reach. To those who say the parts cost less than $85 to make, I say rubbish. Only Apple knows the parts cost, but price and cost are not the same thing. There are design, manufacturing, marketing, and support costs which must be accounted for in the price.

Watch is misunderstood. Critics lambast Watch as an overpriced bauble that won’t sell as well as iPhone or iPad, and does not have a clear value proposition. Use Watch for a week and you’ll see the value proposition is time and convenience. But Watch is an accessory so don’t expect a Watch connected to every one of the 150-million iPhones sold each year.

And for those who see the Apple Watch as a fashion accessory:

Watch lives in the fashion industry, yes, but as a fashionable iPhone accessory (of which there are many) that is also utilitarian. The Watch design, like those of many luxury watches, is timeless and will look great for many years. Apple did the design homework necessary to become both an accessory and a fashionable item.

Watch is designed and manufactured in the same vein as Mac, iPhone, and iPad. It’s both luxurious and utilitarian. It’s both fashionable and useful. It’s finely crafted but easy to use, but has a learning curve because Apple has crammed a lengthy list of capabilities into a device lightweight premium package that won’t be all things to all people, but will set the stage for future, standalone wearable products.

The Apple Watch is still a work in progress. Until you live with one and understand the things it does well, understand the friction in the gears it smooths away, there is no chance you will understand the value of the Apple Watch.