I choose you, Beats 1

M.C. Siegler, writing for Medium:

What do you listen to when you can listen to literally anything? For me, it’s often the same things over and over again. I hate choosing.

First world problem to the extreme, I know. But I’m clearly not the only one who feels this way as it has long been the selling point of the Beats music service (and what has made Pandora so great): choices made for you.

Beats 1 is the extreme extension of this. It’s a choice — one choice — made for everyone. This sounds draconian until you look at the flip side: everyone on the planet currently listening to Beats 1 is listening to the exact same thing. How cool is that? Actually, very cool.

Exactly.