Ars Technica:

IMAX’s letter is part of a disturbing trend in which some companies believe that owning a trademark actually allows them to control any speech about their product. Too many examples abound already of trademark owners that believe they’re entitled to control how movies and TV shows portray their brand.

IMAX has taken that to the next level here, believing it is entitled to literally silence someone speaking to a journalist because the name of a corporation happened to slip out of his mouth.

Good to see both Ars Technica pushing back against this kind of corporate bullying and IMAX’s apology after they realize how badly they screwed up.