Apple takes aim at Android switchers with ‘Move to iOS’ app

ZDNet:

With iOS 9 Apple is making a direct play for Android users with an app to help them migrate their data and apps to the iPhone.

The new app, called ‘Move to iOS’ will be released this fall with iOS 9 and is one of two apps targeting the Android platform, the other being Apple Music.

According to Apple, the apps will allow Android users the ability to securely transfer “contacts, message history, camera photos and videos, web bookmarks, mail accounts, calendars, wallpaper, and DRM-free songs and books” wirelessly to an iPhone.

Great move by Apple to make this process as easy, painless and efficient as possible.