Apple’s Beats relaunch

Swedish music streamer Spotify has more to lose from Apple’s anticipated Beats Music revamp than its competition, according to new usage data, as iOS accounts for a majority of Spotify’s active users.

Apple really has to do this right. We’ve seen music services do big, splashy relaunches and users really don’t care—I really don’t care. There are some key points that Apple needs to take care of to beat out Spotify—if they don’t, it’s going to be a tough road ahead for them. Music is very important to Apple, there is no doubt about that, but they have to keep the focus and intensity on this that they’ve shown for their other products.