Part industry analysis and part interview, this Fast Company profile is a well crafted and extremely entertaining read.

On the risks associated with yesterday’s rollout of HBO Now:

What if people dump their regular HBO subscriptions? What if the cable providers, who generate virtually all of HBO’s $5.4 billion in revenue, remain displeased by this run around them? What if Now, which may feature content never before seen on HBO, is less consistently excellent than the existing HBO service? And what if this pushes Netflix to become even more aggressive?

Plepler is not nervous. He’s done his homework. Great read.