Tiny Hearts Studio founder Robleh Jama writes about his breathtaking experience aboard the Apple marketing roller coaster.

It all began when I received an email out of the blue back in March from Apple’s outside ad agency, TBWA\Media Arts (the company now has its own in-house agency too). They wanted me to know that our app was being considered for a broadcast commercial. Their team was still working on the creative ideas, and told us there were no guarantees we’d make the final spot. I signed the required paperwork and then tried really hard not to think about this or get my hopes up for the next couple of months.

Very interesting piece from Fast Company. [via iOS Dev Weekly]