International Business Times:

HBO is in talks with Apple to make Apple TV one of the launch partners for its highly anticipated streaming service when it debuts next month. HBO and streaming partner Major League Baseball Advanced Media are working to have the standalone service, called “HBO Now,” ready to launch in April in conjunction with the premiere of the fifth season of “Game of Thrones,” according to sources familiar with their plans.

When it launches, consumers will be able to subscribe to HBO Now directly from HBO for the first time, rather than through a cable, satellite or telco TV distributor such as Comcast or Verizon. The retail price is expected to be $15 a month when purchased directly from HBO, or about what consumers pay when they order HBO through their cable, satellite or telco provider.

An important part of net neutrality: The cable companies can’t slow down HBO Now packets in an attempt to steer you to their own HBO packaged service.