A few highlights from yesterday’s Tim Cook Telegraph interview:

The watch has also been designed and engineered to be a great time-keeper: it will be correct to 50 milliseconds, he promises.

No traditional watch mechanism will ever be as precise as a digital watch. Great precision is to be expected.

The Watch will operate a special rewards system: users will get credits if they exercise enough. They will also be encouraged to increase their metabolic targets if they meet their exercise targets consistently. Consumers will clearly have an incentive to wear the watch for as much of the day as possible, and even in the shower.

Clearly the Apple Watch is waterproof if you are being encouraged to wear it in the shower.

The watch is designed to be able to replace car keys and the clumsy, large fobs that are now used by many vehicles

Love this idea. I wonder about the security involved. Will Apple Watch work with any car fob, or just those from companies that do a deal with Apple?

The watch’s battery life will last the whole day, Cook says, in another revelation that will please potential users, and it won’t take as long to charge as an iPhone.

As expected.

shop floor staff treated their CEO like a visiting guru. It could have been embarrassing or cringe-inducing- but for some reason wasn’t.

One member of the sales staff put his hand up: he wouldn’t ask a question, he said, but wanted to deliver a short statement.

He thanked Cook for coming, and for his hard work and that of the senior staff in California. The staff then mobbed their hero, taking selfies with him and shaking him by the hand.

Tim Cook has really taken on the hero’s role at Apple. Seems like all the reverence that used to be directed at Steve Jobs is now finding a new direction.