Apple’s new peers

M.G. Siegler, writing for Medium:

Apple brought in around $182 billion in revenue last year. Their tech peers came in with the following: Google at $66 billion. Microsoft at $87 billion. Amazon at $89 billion. IBM at $93 billion.

You know who was a lot closer to Apple in this regard? Ford at $147 billion. GM at $155 billion. Volkswagen at $225 billion. These are now Apple’s peers in business. They’ve leveled up.

M.G. makes the case that Apple building a car is inevitable, that cars are in Apple’s DNA:

This is a very different Apple. This is a company about to dive headfirst into the luxury space with the Apple Watch. One lifestyle leads to another.

And we already know Steve Jobs wanted to build a car. Phil Schiller has said Apple thought about building a car in the past — and is a car guy. Jony Ive is a car guy. Eddy Cue, car guy. At some point, it would be almost like Apple was going out of its way not to build a car.

Interesting.