Jonathan Ive and the future of Apple

This long form New Yorker piece explores, side-by-side with Sir Jony, the past present and future of Apple. There’s plenty to process. Like this:

At Jobs’s memorial, which was held on the lawn at Infinite Loop, Ive said, “Steve used to say to me—and he used to say this a lot—‘Hey, Jony, here’s a dopey idea.’ And sometimes they were: really dopey. Sometimes they were truly dreadful. But sometimes they took the air from the room, and they left us both completely silent. Bold, crazy, magnificent ideas. Or quiet, simple ones which, in their subtlety, their detail, they were utterly profound.” Ive said to me, “I couldn’t be more mindful of him. How could I not, given our personal relationship, and given that I’m still designing in the same place, at the same table, where I spent the last fifteen years with him sat next to me?”

And:

If Jobs and Ive had a father-son dynamic, Ive and Cook seem like respectful cousins.

And:

“The job of the designer is to try to imagine what the world is going to be like in five or ten years,” Newson told me. “You’re thinking, What are people going to need?” In 2011, largely thanks to advances in the miniaturization of technology, the answer seemed to be a wearable notification device paired to a phone—making it yet simpler to exchange messages of love, or tardiness. That summer, Google made an eight-pound prototype of a computer worn on the face. To Ive, then unaware of Google’s plans, “the obvious and right place” for such a thing was the wrist. When he later saw Google Glass, Ive said, it was evident to him that the face “was the wrong place.”

A magnificent read.