Washington Post:

When you sign up for the service, you can design a boyfriend (or girlfriend) to your specifications — kind of like picking the genes for a designer baby, except for an imaginary adult. You pick his name, his age, his interests and personality traits. You tell the app if you prefer blonds or brunettes, tall guys or short, guys who like theater or guys who watch sports. Then you swipe your credit card — $25 per month, cha-ching! — and the imaginary man of your dreams starts texting you.

Like something out of Her, this service fills a void by providing companionship via text. This particular service is strictly driven by humans, but no doubt an artificially intelligent version is on the drawing board somewhere.