Apple boosts prices in App Store for Canadians due to plummeting loonie

Vancouver Sun:

Get your 99 cent apps while you can, iPhone and iPad users.

Apple will soon hike the prices in its App Store for Canadian customers, according to an email sent to software developers.

The email, sent out on Wednesday, said the unspecified price increase in Canada, Norway and European Union countries would take effect within 36 hours.

Apple said foreign exchange rates were triggering the increase in Canada.

I wonder how it’s going to affect sales? The 99 cent price point is generally thought of as a no brainer but even a small increase in the price sensitive App Store can significantly lower sales.