What are Samsung Experience Stores? Why, they’re a dying species, if the latest development in Samsung’s efforts to establish its own retail empire are any indication. The flagship Samsung store in London, occupying a large and prominent spot at the Westfield Stratford City shopping center, has now been “permanently closed,” ostensibly in response to the company’s slumping smartphone sales.

As much as Samsung tries to copy Apple, they prove time and again that they really don’t understand the market.