iOS devices accounted for 78% of Cyber Monday mobile sales

Revenues from online shopping on “Cyber Monday” surged 15.4 percent higher than last year, setting a new all time peak in U.S. ecommerce, with online mobile sales overwhelmingly driven by customers wielding Apple devices.

This doesn’t really surprise me that much. People seem to be very comfortable using their iOS devices for many things, including purchasing items from a variety of stores. This is something I see that sets Apple apart from its competitors—people have confidence in its products, which leads to confidence in doing other tasks, like shopping.