Wall Street Journal:

At companies hoping to be the next big thing and older ones trying to keep up, the role of office manager has transformed into a so-called workplace coordinator, who often leads a staff of aim-to-please specialists. Such employees function as concierges, responsible for everything from planning outings to memorizing favorite granola-bar flavors.

Chris Lavoie, a global event strategist at Adobe Systems Inc., is working on a planned whiskey tasting for employees next year. Talent programs manager Sue-Min Koh of Riot Games Inc., maker of the hit “League of Legends” videogame, hired a snow maker to pump 10 tons of snow on the company’s basketball court in Southern California for an employee celebration.

At online media provider Shutterstock Inc., Razia Ferdousi-Meyer says her responsibility “to know who likes the Kind bars, who likes the potato chips, who likes the coconut water” feels like her previous job as a guest-relations coordinator at a Ritz-Carlton hotel overlooking Manhattan’s Central Park.

Ahem. Let’s get with the program, Jim.