Wall Street Journal:

Samsung Electronics Co. said it would reduce the number of smartphone models it offers next year, part of a move to cut costs to combat declining profit.

The South Korean technology major said it would cut the number of models by about 25% to 30%, Robert Yi, head of investor relations, said during a presentation in New York.

The decision to streamline its large smartphone portfolio came as the company seeks to cut costs to better compete with cheaper models, mainly from Chinese smartphone makers such as Xiaomi Inc.

Smart move. This approach clearly worked for Steve Jobs, in a move that is said to have saved Apple.

Fresh off a partnership deal with Microsoft that injected Apple with $150 million, one of Jobs’ first goals as CEO was to review the company’s sprawling product line. What he found out was that Apple had been producing multiple versions of the same product to satisfy requests from retailers. For instance, the company was selling a dozen varied versions of the Macintosh computer.

Unable to explain why so many products were necessary, Jobs asked his team of top managers, “Which ones do I tell my friends to buy?” When he didn’t get a simple answer, Jobs got to work reducing the number of Apple products by 70 percent.