The Who are celebrating 50 years in the guitar smashing business. 50 years! Is that possible?

Here’s a link to the iOS app. And, if you lean that way, a link to the Android version.

I think the Oculus Rift experiment is an interesting idea. While the iOS and Android apps are free, drawing from a user’s owned music or Spotify streams, the Oculus Rift experience will likely not be.

You strap on the Oculus Rift headset and a pair of headphones, then find yourself flying through a world based on familiar The Who images, from bullseyes and magic buses to a Soho doorway.

Lyrics from the songs flash up as you swoop through the environment, and at one point virtual instruments – bass, drums, guitar and keyboard – hover in the air ahead of you, with each turned up in the audio mix if you turn your head to look at it.

It’s pretty fun, although limited at this stage: there’s clearly scope for lots more content in the final app, including perhaps more gaming elements. Whizzing round a giant pinball table as the ball might be a recipe for motion sickness, but it’s among the elements under consideration by the developers.