The king of Twitter

ReCode:

John Shahidi is the king of Twitter.

Teenagers beg him for retweets, and he appears in Vine videos where friends Justin Bieber and boxer Floyd Mayweather spar in the ring. Everything that Shahidi tweets — and we mean practically everything — is retweeted and favorited thousands of times. If Shahidi mentions you in a tweet, you’ll spend the next two weeks slogging through dozens of notifications every time you open the app.

This is a great bizdev strategy. Build a social network by bringing in, as investors, people with huge followings. It also can’t hurt that Shahidi’s Twitter name is @John.