Back in February, Disney launched its Disney Movies Anywhere (DMA) service on iOS. In effect, Disney movies you buy via iTunes are available in your DMA locker for you to stream on your iOS devices. Now, Android has joined the fray, meaning you can watch all those iOS-purchased Disney movies on your Android device and, if you buy movies on an Android device, you can watch them on your iOS device.

All well and good, but the thing I find the most fascinating about this is the thread of cross-compatibility it brings. Movies are data and this allows you to share and consume the same data on either side of the iOS/Android divide, just as you might an email, PDF, or even a Word document.

This kind of cross platform sharing is a big win for consumers, and it is a small step in the direction of eroding the platform specific ecosystem barricade. Imagine if you could cross platform share all your media, your movies, TV shows, documents, and music. Now that would be a disruption.