From iHeartApple2, by way of ParisLemon, this video is part of a series of interviews with former CEO John Sculley. In this one, Sculley talks about the importance of marketing experiences, rather than product specs/features, along with lessons learned with and from Steve Jobs.

When we introduced the first Macintosh, we did a commercial, in the Superbowl, which was called 1984. What was remarkable about that commercial, particularly for a high tech product, was we never once showed the product.

Indeed.