Apple courts fashionistas as smartwatch expectations mount

Reuters:

Apple has invited top fashion editors and bloggers in unprecedented numbers to its Tuesday launch gala, further evidence that the iPhone maker is preparing to take the wraps off a smartwatch.

“It confirms that they have a play in wearables and that they want to appeal to the fashion world, and not just technology consumers,” said Lauren Indvik, editor in chief for Fashionista and another first-time invitee.

The event next week gets more and more interesting every day.