Jony Ive’s memory of Steve Jobs has changed in the four years since Jobs’s death, Ive said at Vanity Fair’s New Establishment Summit on Wednesday. What remains, and has become more prominent in Ive’s recollection, is the late Apple founder’s “very simple focus on trying to make something beautiful and great.”
Director J.J. Abrams and producer Brian Grazer appeared with Ive on a panel titled “Changing Worlds, Inventing Worlds.” The Apple design chief also spoke about the care that he said goes into the company’s products. ”We are always conscious that we are making tools,” Ive said, noting that he can only “hope” that consumers appreciate the many years that can go into a single product’s development at the tech giant.
“You could’ve had somebody who didn’t ever argue, but you wouldn’t have the phones you have now,” Ive said of Jobs’s reputation of being difficult.
“Tortured doesn’t even get at it,” Ive said, laughing, when asked whether it’s challenging to innovate. Still, it isn’t all struggle: “I haven’t felt this happy and creative in years.”
A transcript of Ive’s complete comments about Jobs is available below.