A friend of mine recently gave me a stack of old Apple documents, and included were scripts for three Apple-approved radio ads pushing the Apple IIc for the holiday season of 1984.
The three ads — titled 20 Gifts, Christmas Card and Perfect Present — extol the virtues of the machine, including its compatibility with programs written for the IIe. Dealers also promised easy credit and help with the purchase of accessories such as a modem or mouse.
You can dowload all three ads as a PDF here.