Apple sold over 10 million new iPhone 6 and 6 plus units. That compares to more than 9 million for the iPhone 5s/5c launch and over 5 million for the iPhone 5. This chart gives you some historical context. Some analysts estimate that Apple could sell as many as 38 million units in the September quarter. My friend Steve asked on Twitter, if there is something with an average selling price of $700 that has sold over 10 million units within three days? By Steve’s ASP math, that is a $7 billion weekend.
Interesting to see the big spikes for the “s” model launches (4->4s, 5->5s)
It might be strongly correlated with the 2 year contract a large part of iPhone owners are on
I believe that the S models have large spikes because they are using established designs. New designs have problems ramping up manufacturing, due to a normal learning curve. “S” models have updated parts (A7 -> A8, M7 -> M8), but all the aluminum, glass etc. are the same are the previous year. And Apple has all the kinks worked out.
I think this is mainly due to availability of components. There is only an internal change with the ‘s’-models, but no change in housing or screen (which seem the limiting factor). Yields are probably also higher after one year.
10M without counting China. I assume that they must have redistributed units allocated for China market to other places?
Also, I believe that Apple excludes any preorders that have not been shipped. In other words, unless a phone has been shipped to an end customer or retailer, it is not a sale. I doubt that this year there is much channel fill, compared to last year and the 5c model.
would it kill ya to include some thousands-separators in these figures? really helps readability.