What a wonderfully weird ad but we expect nothing less of Japanese commercials. Thanks to my friend Jared Earle for the link.
Now I want candy.
Apple posted these two videos. Watch them. They are powerful.
This is the story of one of the most iconic rock bands in the world, from the very beginning through to the sad demise of Freddie Mercury in 1991. Through classic archive footage and some of their greatest hits and interviews with Brian May and the likes of Paul Gambaccini, their incredible and unique story is told. This is the story of Queen.
What a great documentary about a great band.
Treacly snarky. Cloyingly awful. Includes the line “Grandma don’t run out and buy an iPad”. I kid you not.
Microsoft, you can do so much better.
And don’t miss that shot, right at the very end, showing Grandma and our star in the Microsoft Store. They are the only customers at that end of the store. This rang true to me. Do you ever see a shot of an open Apple Store that is not crowded?
Two challenges to Apple’s claim that its iPhone X can shoot studio quality portraits have been turned down by the UK’s Advertising Standards Authority (ASA). The complainants took issue with Apple’s advertising line that the phone could deliver ‘Studio-quality portraits […] Without the studio’ and believed consumers would misled, but after an investigation the ASA found that the statement was fair.
The basis of the findings is that there isn’t clear definition of what ‘studio quality’ means, and that there is a wide variety of talent in the studio photography industry that meant that the term didn’t necessarily indicate that a ‘studio quality’ portrait was a good one. Rather, the ASA agreed with Apple that the Portrait Lighting effects, the depth-of-field mimicking software and the inclusion of a standard, instead of a wide, focal length meant that the characteristics of a ‘studio’ portrait could be achieved. The investigation also found that the effects shown in the Apple adverts could indeed be produced with the phone at the time of shooting or post capture.
When I first saw these ads I thought professional photographers might take issue with Apple’s claims.