Technewsworld:

There are more reasons for using an ad blocker than faster page loading, noted Ben Williams, communications and operations manager for Eyeo, maker of AdBlock Plus.

“People use ad blockers because they are concerned about their privacy and their security,” he told TechNewsWorld.

“There are lots of reasons for using ad blockers, but the message to the online ad industry is you need to do something better,” said Williams. “If ads didn’t take so much time to load, if they weren’t so intrusive, if they were more upfront about the tracking that’s going on, then maybe people wouldn’t feel the need to download an ad blocker on every device that they have.”

This is obviously a market share grab that will likely only be moderately successful but it’s another battle line in the war between users and advertisers. Most of us don’t mind advertising in general. But most of us hate the direction the advertising industry has chosen with pop-ups, auto-playing commercials and slow page load times.