Hyundai, Kia say they’re not in talks with Apple to develop a car

CNBC:

“Hyundai Motor is getting requests from multiple companies for cooperation in joint development of autonomous, electric vehicles but nothing has been decided since it’s in early stage,” the company said, according to a CNBC translation of a regulatory filing.

More specifically:

“Hyundai Motor is not in talks with Apple on autonomous vehicle development,” it added.

And:

Kia Motors also said it was not in talks with Apple.

I’m fascinated by the secrecy of Apple’s auto efforts. Part of this is how long this has been going on, how many people have come and gone on this project, how much attention it has received from the media and, after all this time, how little is known.

I would love to see Apple’s detail-focused design skills applied to a car. But between internal combustion engines vs EV, driven vs driverless, and the move away from car ownership, the evolution/disruption of this space seems to still be a future event. And this is an expensive space to set up in, especially if you buy in and the space changes underneath you.