Diet Coke isn’t saving the soda industry

Quartz:

Diet soda was supposed to save the soda industry in a world worried by sugar. Instead it’s only dragging it down.

American consumption of fizzy drinks has dipped in each of the past five years, and by 30% since the turn of the century. By 2018, it is expected to have fallen by 40% since 2000.

Following on our previous story about America falling out of love with orange juice comes this one with the same issue regarding soda (or pop). While I still occasionally drink orange juice, I haven’t had a traditional soda pop in about ten years. Not out of any health concerns; I just “grew out of” drinking it.