The New York Times:

Despite the fears about terrorism, the public’s concern about digital privacy is nearly universal. A Pew Research poll in 2014 found more than 90 percent of those surveyed felt that consumers had lost control over how their personal information was collected and used by companies.

The Apple case already seems to have garnered more public attention than the Snowden revelations about “metadata collection” and programs with code names like Prism and XKeyscore.

And:

Now, people are beginning to understand that their smartphones are just the beginning. Smart televisions, Google cars, Nest thermostats and web-enabled Barbie dolls are next. The resolution of the legal fight between Apple and the government may help decide whether the information in those devices is really private, or whether the F.B.I. and the N.S.A. are entering a golden age of surveillance in which they have far more data available than they could have imagined 20 years ago.

“It’s an in-your-face proposition for lots more Americans than the Snowden revelation was,” said Lee Rainie, director of Internet, science and technology research at Pew Research Center.

Cindy Cohn, executive director of the Electronic Frontier Foundation, said: “Everyone gets at a really visceral level that you have a lot of really personal stuff on this device and if it gets stolen it’s really bad. They know that the same forces that work at trying to get access to sensitive stuff in the cloud are also at work attacking the phones.”

Terrific piece. This is a rare policy story that is emerging as national water cooler conversation.