From this tweet by Washington DC Mayor Muriel Bowser:

Starting today at 10 am, DC youth (12-17) who get vaccinated at:

📍Brookland MS
📍Sousa MS
📍Johnson MS

Will receive AirPods with their first shot and a chance to win a:

💸$25,000 scholarship
📱iPad and headphones#TakeTheShotDC pic.twitter.com/BIAH7Hgs7m

— Mayor Muriel Bowser (@MayorBowser) August 7, 2021

Not sure if Apple was involved here, even behind the scenes, but props to whoever came up with this plan.