Newsweek, in an article from 1983:

Like a magician readying his best trick, Steve Jobs waited for the houselights to dim and the crowd to quiet down. A spotlight focused on a table where a bulky shape lay hidden beneath a buff-colored cloth. “The personal computer was created by a hardware revolution of the 1970s,” Jobs, the 27-year-old multimillionaire chairman and cofounder of Apple Computer, told 1,200 Apple stockholders gathered last week in Cupertino, Calif. “The next dramatic change will come from a software revolution . . . which Apple is introducing here today.” On cue, the cloth was lifted — revealing Lisa, a new $10,000 computer and a $50 million gamble for Apple.

Great read. Another inflection point for Apple, on the road to Macintosh.